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Why you must choose

Why you must chooseby: Giuseppe CavalloPublished on: 10/06/2026

Five years ago, if your personal brand did not show a sensibility for sustainability and inclusion you would have a problem. Is that still true? Five years ago, visibility tactics on LinkedIn gave you reasonably predictable results. Are they still wo

The infrastructure of choosing

The infrastructure of choosingby: Giuseppe CavalloPublished on: 10/06/2026

You know the feeling. A new opportunity appears, then another, each one reasonable, each one slightly different from the last. You say yes to a project that sits at the edge of what you do, then to a collaboration that pulls you somewhere else, then

Choosing your profile

Choosing your profileby: Giuseppe CavalloPublished on: 10/06/2026

In every relationship, we show a part of ourselves that is a curated selection of our identity. We act and talk with friends in a way that is different from the way we do in professional circles. And that is fine. The same logic applies with our pers

How to choose and win

How to choose and winby: Giuseppe CavalloPublished on: 10/06/2026

Promotion is a system. It brings together everything we do to attract the attention of the people who matter to us, to reach them proactively, to make others speak about us in the terms we want, and to build the networks that amplify our brand. These

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