The personal brand in turbulent times
by: Giuseppe CavalloPublished on: 13/07/2026The world has become so complex that we have largely lost the capacity to order it, and with it the confidence to set strategies and plans fixed to a timeframe, however brief. Is this the death of strategy?
How your public actually reads you
by: Giuseppe CavalloPublished on: 26/06/2026The image your public holds of you forms quickly, from signals processed mostly below the level of conscious attention, and it is hard to change once it has taken shape. Every signal you emit, like a comment in a meeting, an article, the clients visi
Accumulating a reputational capital
by: Giuseppe CavalloPublished on: 26/06/2026The perception your public holds of you forms from signals it reads and organises through mental shortcuts. People do not spend time and energy analysing all we do and say and then making a reasoned conclusion on what they should think of us. Our bra
How you write the story your public tells about you
by: Giuseppe CavalloPublished on: 26/06/2026While we rightly spend a lot of energy telling the story of our personal brand, the story that really counts is that which the public makes in their mind about us.
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