The four dimensions of a strong personal brand
by: Giuseppe CavalloPublished on: 02/04/2026Building a strong personal brand is something that emerges from who we are, so, in principle, there is no recipe that is good for everyone. I get a little energised when someone offers personal brand strategies to the public under the assumption that if they worked for them, they must work for everybody. A personal brand is essentially personal, and luckily we are all different. Oscar Wilde rightly advised: «Be yourself, everyone else is taken».
Four decisions that define your personal brand
by: Giuseppe CavalloPublished on: 02/04/2026A personal brand is a powerful representation of who we are and what we can do for people. Even when we believe that those around us know us well, the image we project, the positioning we assume, the value proposition we communicate and the signals we organise and send to our public will have a deep impact on when and how they think of us. This matters enormously when those people have to make decisions that affect our career or our business.
Building a narrative system for your personal brand
by: Giuseppe CavalloPublished on: 02/04/2026A personal brand identity can be understood across four dimensions: what the professional offers and the problems she resolves, how she operates as a system behind that offer, the character she projects and the relationship she cultivates with her public, and the symbolic meaning she comes to represent.
Promoting a rich personal brand
by: Giuseppe CavalloPublished on: 02/04/2026Many professionals think of promotion as a visibility problem. The question they ask is how to be seen more, by more people, in more places. That question is worth asking, but it starts from the wrong end. Before deciding how to be seen, it is worth asking what you want people to see.
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