Are you perceived as authentic? and what is authenticity?
By: Giuseppe Cavallo Published on: 11/12/2025We all know intuitively that authenticity sits at the core of any meaningful human relationship. Nobody wants to build trust with someone who feels opaque or artificial. This intuition becomes even more relevant when we move from personal contact to public presence. Humans can sustain stable social relations with roughly 150 people, a cognitive threshold identified by anthropological research as the limit of meaningful interpersonal connection. Beyond that range, our personal presence no longer does the job.
How to design an authentic and powerful personal brand
By: Giuseppe Cavallo Published on: 11/12/2025A personal brand is a bridge between you and your audience. Its most fundamental job is to establish a relationship that creates value for both sides. It is a relationship built on trust, relevance, and coherence. And this immediately raises a central challenge: if trust is the currency, you must show enough of yourself for others to recognise who you are, what you stand for, and why you are worth listening to. In other words, you must show an authentic version of yourself.
Can you communicate authentically?
By: Giuseppe Cavallo Published on: 11/12/2025When we speak about narrative in personal branding, it is easy to fall into the trap of thinking only about content: the posts we publish, the talks we give, or the ideas we share. That is only a small part of the story. Narrative is much more than what we say. It includes what we show through our actions, the choices we make, the topics we address, the ones we avoid, and even the silences we leave. In personal branding, omission is sometimes as revealing as expression.
Can you be authentic when you sell?
By: Giuseppe Cavallo Published on: 11/12/2025Authenticity involves every dimension of your personal brand, including promotion. This is often the moment when doubts and fears arise, because promoting ourselves exposes us to the judgment of others and demands clarity about our intentions. Many professionals feel uncomfortable here, even when their work creates value and deserves visibility. When we understand promotion as a way to share that value, the act becomes more natural and aligned with who we are.
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