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We calculate all economic indicators and understand feasibility of advertising campaign

brand strategy

Your most important goal is to build a deep and lasting relationship with your clients.


I help you create that magic.

We calculate all economic indicators and understand feasibility of advertising campaign

IF A BRAND DOESN’T WORK, THE BUSINESS STRUGGLES

  • Sales don’t grow

  • Clients don’t return

  • Campaigns don’t deliver

  • Margins shrink

Unlock with me the power of your brands

Contact me

And I will show you ways to unleash the strengths of your brands and the force in your people.

Why brands stop working?

mindset

Limiting beliefs
Weak marketing culture
Silos

strategy

Weak positioning
Sterile narrative
Poorly structured portfolio

execution

Disconnected campaigns
Confusing messages
Underwhelming brand experience

And why you should call me.

empowering the team

I help you transform the members of your marketing team and your entire organisation into an asset to your company.

making clarity

I help you clearly define what is important and the path to achieve it

moving to action

I help you move from a doing mindset to an achieving mindset with actions that deliver cumulative results.

Some things I can do for you

A practical approach, with proven tools and a focus on generating tangible value for your business in an authentic and sustainable way.

Brand concept
To organise your brand around a strong, easily understood idea.

 

Brand strategy
To position your brand in a unique and compelling way.

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Brand architecture
To structure the different brands within your organisation so they generate synergy with one another.

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Value proposition
To clarify the value your brand brings to customers and ensure it is perceived as useful and relevant.

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Brand experience
To create transformative experiences that build lasting customer loyalty.

Here's why you should work with me

  • I have led marketing and communications for Colgate and Nissan at European and global levels

  • I led the marketing team that created the Nissan Qashqai, creating a new category and dominating it, with massive success

  • I led the B2B marketing team for Nissan's commercial vehicle division, achieving global recognition with the Van of the Year award

  • I have created companies and startups: I am an entrepreneur and I understand the path to business success

  • I am a professor of brand strategy and personal branding at Esade Business School

  • I have already accompanied many companies and leaders like you towards their professional success.

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