Perception is reality: the psychology behind personal brands
By: Giuseppe Cavallo Published on: 29/10/2025Perception is the substance of your personal brand. It is not what you say about yourself, but how others interpret what you do and say. Building a strong personal brand means managing perception, reducing the gap between who you are and how you are seen.
Designing how you are seen: the strategy behind perception
By: Giuseppe Cavallo Published on: 29/10/2025One of the most important strategic decisions you must make when building your personal brand is deciding what you want your audience to perceive. Perception is not a cosmetic detail; it determines how your reputation, credibility, and legitimation, the three main sources of personal brand power I describe in Descubre tu marca personal, take shape in the minds of others.
Context and meaning: how narrative shapes perception
By: Giuseppe Cavallo Published on: 29/10/2025In personal branding, meaning does not live in words or images alone. It lives in their interpretation. Every signal we emit, an idea, a gesture, a photograph, a phrase, reaches our audience through the filter of their context, culture, and expectations. This is why two people can perceive the same message in completely different ways, and why perception depends less on what we say and more on how what we say is read.
Perception that fosters growth: rethinking visibility
By: Giuseppe Cavallo Published on: 29/10/2025In the world of personal branding, perception is power. It is what turns your identity into reputation and your presence into opportunity. Yet perception does not exist in silence; it is shaped and reinforced every time you make yourself visible.
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