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The personal brand in turbulent times
The world has become so complex that we have largely lost the capacity to order it, and with it the confidence to set strategies and plans fixed to a timeframe, however brief. Is this the death of str... ...more
Personal Branding
July 13, 2026•24 min read
How your public actually reads you
The image your public holds of you forms quickly, from signals processed mostly below the level of conscious attention, and it is hard to change once it has taken shape. Every signal you emit, like a ... ...more
Personal Branding
June 26, 2026•4 min read
Accumulating a reputational capital
The perception your public holds of you forms from signals it reads and organises through mental shortcuts. People do not spend time and energy analysing all we do and say and then making a reasoned c... ...more
Personal Branding
June 26, 2026•5 min read
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