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Are you perceived as authentic? and what is authenticity?
We all know intuitively that authenticity sits at the core of any meaningful human relationship. Nobody wants to build trust with someone who feels opaque or artificial. This intuition becomes even mo... ...more
Personal Branding
December 11, 2025•3 min read
How to design an authentic and powerful personal brand
A personal brand is a bridge between you and your audience. Its most fundamental job is to establish a relationship that creates value for both sides. It is a relationship built on trust, relevance, a... ...more
Personal Branding
December 11, 2025•4 min read
Can you communicate authentically?
When we speak about narrative in personal branding, it is easy to fall into the trap of thinking only about content: the posts we publish, the talks we give, or the ideas we share. That is only a smal... ...more
Personal Branding
December 11, 2025•4 min read
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