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Thriving in times of change: what we can learn from biology
When I was given responsibility for the marketing team that would develop what became the Nissan Qashqai, I brought with me a reputation built over years in communications and media relations. But I w... ...more
Personal Branding
April 30, 2026•4 min read
Personal branding when everything changes
In 1999, Carlos Ghosn arrived at Nissan with a mandate to save a company that was, by any honest measure, close to collapse. The Nissan Revival Plan he introduced was a structural reorganisation of ho... ...more
Personal Branding
April 30, 2026•4 min read
When everything changes, your story needs to change
A value proposition is a strategic document that organises your thinking about what you offer to whom and sets the necessary clarity for you to deliver on your promise. But a value proposition on its ... ...more
Personal Branding
April 30, 2026•4 min read
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