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The power of transformation in creating strong brands
I have written before about how personal brand meaning is what makes people consider you relevant in their lives and care for what you propose. Now I want to turn to another structural element, this t... ...more
Personal Branding
September 20, 2025•4 min read
What it takes to be a transformative personal brand
The greatest brands do more than sell products or services. They change the way we see a problem or dream of a possibility. In doing so, they open the door to transformation. Patagonia, for instance, ... ...more
Personal Branding
September 20, 2025•3 min read
Can conflict help you?
Why do we become interested in some specific people and stop scrolling when their image appears, while others, equally competent, slip past our attention without leaving a mark? In a previous edition... ...more
Personal Branding
September 20, 2025•4 min read
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