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The long shift from needs to meaning
For decades, relevance was the reward for solving a need. If you reduced friction, saved time, or delivered convenience, you were relevant, and competition was based on your ability to wash cleaner, t... ...more
Personal Branding
November 27, 2025•4 min read
How to be happier and more competitive
Deciding how to address the needs of potential clients used to be simple. You identified a problem they had and offered a solution. Persistent stains? My detergent washes them cleaner. Long hours on y... ...more
Personal Branding
November 27, 2025•4 min read
The stories that make you relevant
What are the stories that put you on the radar of your future clients, and also of the public you want to reach? The answer is simple and powerful: the stories that speak about them. This idea is ea... ...more
Personal Branding
November 27, 2025•4 min read
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