Personal brand strategy
Turn your reputation into a business asset
I advise CEOs, leadership teams, entrepreneurs and senior consultants to identify their power to create impact and turn it into a reputation that inspires trust and opens up opportunities.
When should we work together?
You are a CEO and your personal brand is part of the company’s reputation with the board, investors, teams and the market.
You are taking on a new role and need to establish your authority with the team, the board or the market.
You are entering a new stage: joining a board, starting a business or establishing yourself as an independent consultant.
Your track record is solid and your reputation does not yet match it; you need to articulate your value and communicate it with strength.
What shall we work on?
Sccess strategy
We define success for you, decide what matters to achieve it and design the roadmap to get there.
Value proposition
We clarify the nature of the value you bring to your clients and stakeholders: unique, relevant, desirable.
Narrative
We create a communication strategy that makes your audience understand clearly why they should choose you.
Promotion
We organise the system of tactics and the action plan that will take your visibility to the optimal level for your success.
Pathway to success
From identity to impact
I work with my own method, Identity to Impact, which I develop in my classes at Esade and in my book. It follows four steps.
Identity
What you do, what value you bring, what drives you, why people should remember you.
Expression
How you translate your identity into a value proposition, narrative and presence.
Perception
How others read you through four filters: credibility, legitimacy, trust and authority.
Impact
The relationships, the opportunities your brand generates and the influence you are able to exert in your environment.
Three ways to work with me
Strategic clarity session
Two hours, in person in Barcelona or online, to bring order to a specific decision. We analyse the situation, identify the central question and set priorities. You receive a written synthesis within 48 hours.
Strategy programme
Eight sessions that cover the complete method. At the end you receive a strategic plan for your personal brand that serves as a reference for your important decisions.
Ongoing advisory
Regular sessions to test decisions as they arise and to keep your brand coherent over time.
For companies
Talks and workshops for leadership teams
I design talks and workshops for companies that want to develop their talent. When their executives know who they are, what value they bring and how to communicate it, their personal brand creates value for the organisation: it strengthens their leadership, their capacity for influence and the credibility with which they represent the company to their teams, their clients and the market.
Each talk can be extended into a practical workshop and is adapted to the organisation and to the seniority of the participants.
I teach personal branding at Esade Business School and have brought my approach together in Descubre tu marca personal. El arte de conocerte y proyectarte con autenticidad (published in Spanish).
Book launch in Barcelona with Professor Oriol Iglesias of Esade and Ferran Adrià.
The first step is a conversation
Tell me what moment you are in and I will suggest the most suitable format.