Strategic clarity for leaders and organisations at decisive moments.
Personal and corporate brand strategy
Hello, I’m Giuseppe Cavallo. I help companies and leaders realise the full potential of their brand at the moments that matter most: when they grow, when they change direction or when they prepare to take the next step.
Professor at Esade Business School · Author of Descubre tu marca personal · Member of the Medinge Group · Former global corporate executive
Leaders and entrepreneurs get in touch with me when…
…they are growing, pivoting or rethinking their path. They have achievements, talent and ambition, and they want their personal brand to reflect clearly who they are and where they are heading. They are looking for an outside perspective that helps them decide with focus, position themselves with strength and communicate their value with authenticity.
Companies get in touch with me when…
…their brand no longer reflects who they are or where they are heading, or when they need to launch a new product, bring order to their portfolio or translate their purpose into coherent brand experiences. They are looking for order, focus and a strategy with real impact on the business.
I usually start working with leaders at one of these three moments:
You are growing
Your business or your career has reached a new level, and the strategy that brought you here needs to evolve with you.
You are pivoting
You are changing role, leaving a position or starting something new, and you want to do it from a clear position.
You are rethinking your path
Your track record is solid and you want the market to perceive it for what it is truly worth.
Strategic clarity session
A session to gain clarity
For two hours, in Barcelona or online, we sit down to work on your specific situation. We ask three questions that bring order to any moment of change: what to prioritise, where to position yourself and how to convey your value to the people who need to choose you.
You leave the session with a map of priorities and a first formulation of your positioning and your value proposition. Within the following 48 hours I send you a written synthesis with the decisions and the next steps.
For many people, this session is enough. For others, it is the beginning of a longer journey.
Duration: 2 hours
Format: in person in Barcelona or online
Deliverable: written synthesis within 48 hours
Investment: fixed fee
How I work
I work with personal and corporate brands on a journey towards the next level, with powerful strategies and inspiring narratives.
Leaders
Agile, practical programmes for CEOs, executives, entrepreneurs and consultants. Together we define your vision of success, your positioning, your value proposition at its functional, emotional and spiritual levels, and the story that represents you. Then we make it visible to the right people. All of this in an 8-session programme.
Personal branding
Organizations
Brand strategy and narrative for companies that want their brand to reflect once again who they are and where they are heading: launching new categories, portfolio architecture, value proposition and corporate narrative. I have worked with organisations such as Visa, Telefónica, Roche, Cinfa, Ingeteam and Fusion for Energy. I also support leadership teams so that their personal brands and their company’s brand speak the same language.
Brand strategy
If you are a business leader, an entrepreneur or a consultant, we can work together in three ways:
Strategic clarity session
2 hours, fixed fee.
If you need to decide and get moving.
Strategy journey
8 sessions, strategy document.
If you are growing, pivoting or rethinking your path.
Ongoing advisory
Regular sounding-board sessions.
If you want a strategic perspective by your side on a stable basis.
Meet Giuseppe Cavallo
«I am a brand strategist and I believe that business should help people be happier.»
Before founding my own consultancy in 2012, I spent many years in the corporate world, leading European and global teams at Colgate-Palmolive and Nissan. One of the most exciting moments of that journey was leading the marketing team that conceptualised the Nissan Qashqai, an idea that created and dominated a new vehicle category for more than a decade. Later, as Marketing Director Europe for commercial vehicles, I defined the strategy with which the division returned to a market it had abandoned.
Today I bring an unusual combination: real experience as an executive, academic rigour, as I teach brand management and personal branding at Esade and other European universities, and a deeply humanistic approach. I am a member of the Medinge Group, an international think tank on conscientious business, and I write and speak about the power of brands to shape culture and strategy.
30+
years in brand strategy
2012
independent consultant
3
books published
100+
leaders and organisations supported
Brands that have trusted my work
What people who made the journey with me say
«Method and mastery. These are two extremely valuable qualities that Giuseppe Cavallo combines perfectly in his work. I have engaged him on corporate projects and also on personal branding (‘Executive Reputation’, as Giuseppe calls it) for my current work as an adviser to CEOs, and in both cases the method he uses and the mastery he brings to its execution guarantee an excellent result.»
Roberto Otamendi · Adviser to CEOs
«I chose Giuseppe to work on my personal brand and it turned out to be an excellent decision. His sensitivity and deep knowledge made the result of the proposal he presented to me spectacular. I am enormously grateful for his advice!»
Mercè Brey · Expert in Women’s Professional Development and Leadership, Mentor, Author and Speaker
«Working with Giuseppe has been, and continues to be, a deeply enriching experience, both in building a strategy for my personal brand, which has marked a turning point, and on a personal level. Giuseppe offers personalised, close support grounded in his extensive experience. He guides you through in-depth self-knowledge techniques and exercises that have given me enormous added value in identifying how I want to present myself professionally. I would wholeheartedly recommend working with Giuseppe to anyone who wants to go beyond creating their personal brand and gain a better understanding of the key aspects that set it apart and make their contribution more valuable.»
Karina Salas · Psychologist · Founder of Healthy Leaders
My books, my ideas
Descubre tu marca personal
El arte de conocerte y proyectarte con autenticidad.
A book for leaders, executives, entrepreneurs and professionals who want to stand out with authenticity and create impact. It combines solid theory, real experience and practical tools: a rigorous and human guide to leading from your own identity. (Published in Spanish.)
Habla con el corazón
Storytelling para líderes y marcas en tiempos de cambio. FC Editorial.
(Published in Spanish.)
El marketing de la felicidad
Estrategias de marketing responsable para un mundo mejor. Editorial Códice.
(Published in Spanish.)
Artículos seleccionados
Harvard Deusto
Experiencias de marca colaborativas: cómo se gana
(Published in Spanish.)
Branders Magazine
Changing sustainability: The call for a new integral approach
Medinge Group
A Conscientious Branding Manifesto: A vision of happiness
The Best You
Every two weeks I send you ideas and tools to build a powerful personal brand, grounded in proven theory, refined through experience and always applicable. More than 500 committed professionals already receive it.
If you are going through a change, let’s talk
If you want your brand to serve your goals, or those of your organisation, with greater clarity, coherence and impact, let’s start with a 30-minute conversation, with no commitment. If I am not the right person to support you, I will tell you honestly and, if I can, I will put you in touch with someone who is.
Email me at giuseppe@giuseppecavallo.com or connect with me on LinkedIn.