Why do some brands succeed while others-despite delivering high levels of value-struggle to make an impact?

Legitimation happens in the mind of the audience. It is never self-assigned. It is granted when others decide that you belong, that you are the right person to play a certain role, in a certain field, at a certain time.

This was not the verdict of a 17th-century mystic, but of John Maynard Keynes, the British economist who revolutionised modern economic thought. In 1936, Keynes acquired a significant number of Newton's unpublished manuscripts at a…

Luca de Meo is moving from the car industry to the luxury fashion world. But instead of asking why Kering chose him, it’s more interesting to ask: why did he choose Kering? From a personal…

A few weeks ago I got to the end of my workday feeling a little uneasy. I had clicked very few ticks on my to-do list in Notion, something that normally makes me nervous. It looked like I’d done very little.

We interact with brands as if they were people. And the more we learn about how the human brain works, the more this finding makes sense. Our brains evolved to establish relationships with other human…

Career transitions, whether by choice or by necessity, have a way of shaking even the most seasoned professionals. We've all gone through it: the very process of change can feel like a threat to identity.

Segmenting the market is one of the most powerful strategic decisions you can make for your personal brand. Yet it is often misunderstood—or worse, avoided entirely. Many high-potential professionals think that narrowing their focus will…

In recent years, the time horizon for strategy has shrunk dramatically. There was a time, long ago, when ten-year strategic plans were a standard exercise in both corporate boardrooms and personal career planning. That horizon…

Every ambitious career needs a vision. A clear, ambitious, and personal vision that guides decisions, inspires effort, and helps define success.

In a world where professional visibility is a competitive battleground, positioning your personal brand is not optional—it is essential. The ability to occupy a distinct and valuable space in the minds of your audience is…

In the age of digital visibility, controversy has become one of the most effective tools to capture attention. Whether in politics, business, or entertainment, polarizing figures dominate the conversation, shaping opinions and commanding influence. The…

Why do some incredibly talented people achieve global success while others remain unknown, despite their brilliance? Why do some names become cultural legends, while others struggle for recognition, even posthumously? The world is full of…