While we rightly spend a lot of energy telling the story of our personal brand, the story that really counts is that which the public makes in their mind about us.

In every relationship, we show a part of ourselves that is a curated selection of our identity. We act and talk with friends in a way that is different from the way we do in…

Authority is not something that we gain through the rational scrutiny of our public. People do not grant authority after carefully evaluating credentials or listing our achievements in a careful analysis. Authority is a feeling…

There is a level of value that goes beyond solving problems. When you ask what your clients can become as a result of working with you, rather than what problems you can resolve for them…

A value proposition is a strategic document that organises your thinking about what you offer to whom and sets the necessary clarity for you to deliver on your promise. But a value proposition on its…

We are living through a period of real turbulence. The pace of technological change and the instability of institutions are eroding certainties that previous generations took for granted, and this produces a specific kind of…

A personal brand identity can be understood across four dimensions: what the professional offers and the problems she resolves, how she operates as a system behind that offer, the character she projects and the relationship…

Narratives shape how people understand the role that a personal brand plays in their professional lives. The experience–narrative matrix offers a useful way to think about this process because it clarifies how experience and narrative interact to produce meaning and relationships over time.

Narrative coherence becomes much easier when you understand the nature of your symbolic dimension.

Influence emerges when that story travels from mind to mind and compels people to consider your stance, your proposition, and your ideas. Influence grows when others repeat that story, interpret situations through it, and bring your name into conversations that matter.

In personal branding, differentiation is usually described as the outcome of a strong and relevant value proposition. You stand out when what you offer matters to your public and occupies a distinct place in their mind.

Narrative is the emotional bridge between your value proposition and the heart of your public.

Why do some personal brands stay in our minds and hearts for decades?

When we speak about narrative in personal branding, it is easy to fall into the trap of thinking only about content: the posts we publish, the talks we give, or the ideas we share. That…

What are the stories that put you on the radar of your future clients, and also of the public you want to reach?

Trust is the foundation of every meaningful relationship, both personal and professional. It is also one of the most powerful sources of influence. Yet trust is complex: it combines rational assessment with emotional resonance. We…

In personal branding, meaning does not live in words or images alone. It lives in their interpretation. Every signal we emit, an idea, a gesture, a photograph, a phrase, reaches our audience through the filter…

If you took a look at your LinkedIn feed of the last three years, a monumental effort I would imagine, you would probably find patterns. Types of posts, topics presented, and tone of voice would…

A few days ago, I had a conversation with a professional whose digital presence is already established. She is in the health field, with a following on channels like LinkedIn and Instagram. People turn to…

Anyone committed to building a strong personal brand invests significant time in crafting content designed to inform, inspire, and engage. LinkedIn is filled with impressive efforts to foster connections and share valuable insights. But if…