When people perceive that what we represent connects with their aspirations, values, or dilemmas, they carry the message forward. They talk about it with colleagues, they retell it in their own words, they pass it…

You are accepted at a table on the basis of the story you tell about how you add value. Not because you have a title. Not because you are visible. And certainly not because you post often.

People of my generation have witnessed the rise of social media from its very beginning. At first, it felt like a wild frontier: no rules, no maps, no best practices. We all experimented, we all…

Our professional network is not just a list of contacts. It functions more like a living ecosystem: made of nodes and connections, of people and interactions that influence each other in visible and invisible ways.…

Do you know why you publish on LinkedIn?

I get most of my clients thanks to the trust of people who know me. Former clients, colleagues, and peers who have worked with me and feel confident recommending me to others.

In 2012, Nassim Taleb published Antifragile, a book that explores how systems can thrive in uncertainty. Among its many insights, one distinction stands out for our topic today: the difference between signal and noise. Taleb…

One of the most common mistakes among professionals who seek visibility is to replicate what others do, assuming that success depends on being everywhere—posting on LinkedIn daily, launching a podcast, giving talks, writing articles, publishing…

We live in noisy times. A constant stream of political clashes, cultural fault lines, moral stances and technological anxieties competes for space in the public conversation. Wars, elections, polarised ideologies and social media algorithms make…

More and more executives and entrepreneurs are embracing what's come to be known as “polyworking”: combining leadership roles with board positions, angel investments, advisory gigs, and even teaching or mentoring. These professionals are not scattered—they…

Endorsements play a critical role in shaping a personal brand’s credibility, yet they are often misunderstood. When we think of endorsements, we frequently picture LinkedIn recommendations or testimonials on a website—static, written statements that are…

Creativity is not copying: this sentence is a masterpiece because it embodies the art of meme-making and tells almost all about the person who said it: Ferran Adrià.

Writing a book is a remarkable way to establish your name in your field. It is a definitive statement of authority, a lasting proof of expertise, and a strategic asset for your personal brand. But…